• Brad Powers interview with MeetInnovators
    Active Response Group CEO, Brad Powers, sits down with Adrian Bye, MeetInnovators founder, for  a brief discussion about all  things Lead Gen, Display Network, and working with a board of directors....
  • Two key steps to ensure lead-generating success
    Effective online lead generation is contingent on some low-tech elements.  Active Response Group's CEO explains in iMedia Connection.
  • Making the Lead Gen Industry Stronger
    A RECENT WALL STREET JOURNAL article on lead generation painted a picture of pending doom for "incentivized" lead generation marketing. The reality is not nearly so bleak...
  • Brad Powers Behavioral Insider Interview
    Media Post's Steve Smith Interviews Brad Powers, ARG CEO, about ARG's use of Behavioral Targeting techniques.
  • Brad Powers, CEO, featured in The Coreg Insider
    Brad Powers, ARG CEO, is featured in the August 15 edition of The Coreg Insider as part of the TCI Lead Gen CEO Interview series.
  • BT And Lead Generation
    All leads, as any good marketer knows, are not alike. The challenge of lead generation online is not just leads but quality leads, leads that have a high likelihood of translating not only into single conversions but into regular customers.  Brad Powers, CEO of Active Response, explains...
  • Hercules Provides $10 Million to ARG
    Hercules Technology Growth Capital, Inc. (NASDAQ: HTGC) today announced that on March 30, 2007, it provided $10 million of venture debt financing to Active Response Group, a leader in the online lead generation market.
  • Active Response Acquires Oridian
    Active Response Acquires Oridian, Inc. from Online Media Solutions, Ltd.